Amazon announces the Annual Prime Day Sales Event
The Prolonged Postponement Global e-commerce giant Amazon recently announced that it will host its annual Prime Day sales event on October 13 and 14. Prime Day, which normally takes place in mid-July, had been postponed due to the pandemic. The event is Amazon ’s version of Christmas in the summer, and sales routinely outpace the Black Friday. Moreover, this is the latest that Amazon has ever held Prime Day as it will take place in the fourth quarter for the first time. The fourth quarter also includes two industrywide holiday deals events including the Black Friday and Cyber Monday. “We think Prime Day this year will be bigger than it has ever been,” said Jamil Ghani, Vice president of Amazon Prime. “It certainly has been an unprecedented year and we have been preparing for what follows all year. We think Oct. 13 and 14 is the right time to kick off a successful and safe holiday season,” he added. Spotlighting the Products and Hooking New Members Amazon launched its inaugu...